Risk assessment form

Cultivation theory

Cultivation theory in its most basic form, suggests that television is responsible for shaping, or ‘cultivating’ viewers’ conceptions of social reality. The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole. Gerbner argues that the mass media cultivate attitudes and values which are already present in a culture: the media maintain and propagate these values amongst members of a culture, thus binding it together. He has argued that television tends to cultivate middle-of-the- road political perspectives. Gerbner called this effect ‘mainstreaming’. Cultivation theorists distinguish between ‘first order’ effects (general beliefs about the everyday world, such as about the prevalence of violence) and ‘second order’ effects (specific attitudes, such as to law and order or to personal safety). There is also a distinction between two groups of television viewers: the heavy viewers and the light viewers. The focus is on ‘heavy viewers’. People who watch a lot of television are likely to be more influenced by the ways in which the world is framed by television programs than are individuals who watch less, especially regarding topics of which the viewer has little first-hand experience. Light viewers may have more sources of information than heavy viewers. ‘Resonance’ describes the intensified effect on the audience when what people see on television is what they have experienced in life. This double dose of the televised message tends to amplify the cultivation effect.

Here is a conceptual model that I found on a cultivation theory website.
When producing our music video we will bare the cultivation theory in mind only due to the fact we do not want people to be brain washed by what we are portraying. We want peoples cultures and ideals to be shaped from a number of factors, including what they think themselves.

Final project- Storyboard

This is our storyboard, representing the general plot and camera angles we wish to use in our final production. We put plenty of detail into the camera angles just to ensure we had a range of frames and footage.

The original music video

This the original music video for the song we will be producing and recreating the music video for.


Here are the lyrics/ script of the song:
"Bros"

Shake your hair, have some fun
Forget our mothers and past lovers, forget everyone
Oh, I'm so lucky, you are my best friend
Oh, there's no one, there's no one who knows me like you do

Are your lights on?
Are your lights still on?
I'll keep you safe
You keep me strong

Remember when we cut our hair?
We both looked like boys but we didn't care
Stick it out together like we always do
Oh, there's no one, there's no one quite like you

Are your lights on?
Are your lights still on?
I'll keep you safe
You keep me strong

Ohhh
Jump that 43
Are you wild like me?
Raised by wolves and other beasts
I tell you all the time
I'm not mad
You tell me all the time
I got plans

Ohhh
Jump that 43
Are you wild like me?
Raised by wolves and other beasts
I tell you all the time
I'm not mad
You tell me all the time
I got plans

Me and you, me and you, me and you
We could do better, I'm quite sure
Me and you, me and you, me and you
We could do better, I'm quite sure
Me, me, me, me, me and you
Me, me, me, me, me and you

Planning our music video

Music video regulation

Music video regulation from Georgie Brough

Audience consumption and uses and gratifications

uses and gratifications- wolf alice from Georgie Brough