Monday, 7 March 2016
Wednesday, 10 February 2016
The hypodermic needle theory
The Hypodermic Needle Theory which was one of the earliest ways of thinking about how the mass media influences audiences. It was developed in the 1920s and 1930s after researchers observed the effect of propaganda during World War I and events like Orson Welles’ War of the Worlds broadcast. The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we’re all the same and we all respond to media messages in the same way.
This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like ‘Is Google making us stupid’ and ‘Grand Theft Auto led teen to kill’.
So how did this way of thinking about the mass media develop? Back in 1927, Harold Lasswell – an American political scientist and communication theorist – published a book called Propaganda Technique in the World War. Writing about the effect of Allied propaganda during World War I, Lasswell wrote: “From a propaganda point of view it was a matchless performance, for Wilson brewed the subtle poison, which industrious men injected into the veins of a staggering people, until the smashing powers of the Allied armies knocked them into submission.”
This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like ‘Is Google making us stupid’ and ‘Grand Theft Auto led teen to kill’.
So how did this way of thinking about the mass media develop? Back in 1927, Harold Lasswell – an American political scientist and communication theorist – published a book called Propaganda Technique in the World War. Writing about the effect of Allied propaganda during World War I, Lasswell wrote: “From a propaganda point of view it was a matchless performance, for Wilson brewed the subtle poison, which industrious men injected into the veins of a staggering people, until the smashing powers of the Allied armies knocked them into submission.”
Wednesday, 3 February 2016
Consent form
To ensure all procedures were followed professionally we compelted a consent form for our actress Georgina
Wednesday, 27 January 2016
Inspiration for album covers
I am looking at a few different album covers to try and get some inspiration for the creation of our own album cover to represent our music video.
From personal experience I can define how an album cover is
used to attract buyers due to the artwork on the front cover, whether it’s
simple or just effective, as Music, and CD’s sell.
‘An album cover is the front of the packaging of a
commercially-released audio recording product, or album. The term can refer to
either the printed cardboard covers typically used to package sets of 10″ and
12″ 78 rpm records, single and sets of 12″ LPs, sets of 45 rpm records (either
in several connected sleeves or a box), or the front-facing panel of a CD
package, and, increasingly, the primary image accompanying a digital download
of the album, or of its individual tracks.
The cover serves three main purposes:
- To advertise and identify the contents of the music product.
- To convey the artistic aspirations of the original artists
- In reproductions of the artwork, to serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it’
Portrait album covers are generally popular with highly
successful solo artists as it makes them stand out as an isolated figure
compared to bands. It also establishes their presence, and also draws the
attention to purchasers as their face tends the cover the whole size of the CD
cover. Extreme close up photographs tend to be effective due to the amount of
detail, lighting, shadows that can be created from the face, which makes them
strong and bold.
An image based cover tends to centrally focus on the
photograph rather than the typography, as its bold effectiveness is enough to
draw attention to the albums purchasers, generally increasing cd sales in the
process. Image based album covers can be individual and quirky, but can create
a powerful response if they’re presented dramatically, without the additional
effects such as manipulation for example. A few photography based album covers
sometimes prefer to use the band name or album title, as the image generally
speaks for itself.
Kate Bush- Hounds of love
On the front of the hounds of love album by Kate Bush, they selected an elegant portrait photograph of Kate Bush, with warm feminine colours to entice audiences. It represents Kate as an artist and her genre and style. Its very dreamy and fantasy like. The back of the cover is also a portrait, which represents as very avaunt garde due to the choice of clothing. The black and white choice makes it look very timeless and classic, appealing to many more generations. It also has all songs included on the album down the sides,sticking with the italic font, maintaining the theme.
The inside of the album has a reflective CD with the album name, the rights and the songs included. This inside cover has another portrait, keeping consistent with the back of the CD.
Inside the booklet it has all the lyrics to every song, with portraits occurring throughout. It keeps with the black and white classic theme. It is all very dreamy and enchanting.
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