Wednesday 24 June 2015

Storyboard- californication

This is the storyboard plan for californication by the red hot chilli peppers. The storyboard helps us decide what shots are going to be used in terms of fitting them with the lyrics and atmosphere of the music video.

Wednesday 17 June 2015

2- Textual analysis on recommended videos

Here are my top five recommended videos from our media class!

Lana Del Rey- Video Games



This genre of music created by Lana del Rey is classed as baroque pop. This music video was created by Lana, as well as 'Carmen'. The footage is clips Lana has collected throughout herself as well as archived vintage footage that represented a part of her. There is a lot of intertextual references used in this video. A lot of footage from old cartoons and music are used to represent her. The artist has now started to develop her look and style. Her whole aesthetic is presented as very classic Hollywood. The lyrics "heaven is a place on earth with you." is a clear representation that everything involved in this video is heavenly and personal to her.

Lady Gaga- Marry the night



Lady Gaga is classed as the pop genre,  one of the most well known and critically acclaimed artist uses her music videos to create a narrative and to explore her wildest fantasies. She uses a range of imagery to represent herself. Costumes and make up is a massive part of her on stage presence and performance in her music videos. She quite often has dramatic costumes and extravagant make up representing her many different natures and personality traits. She is so versatile in everything she does and her performances are memorable. She uses alternative narratives and choreography to attract viewers. In this video she also included a range of locations and paid tribute to the music video "thriller" by Michael Jackson.


Vampire weekend- A-Punk



Vampire weekend are part of the indie rock persuasion convention. Everything they do and how they represent themselves is intended to give them the image of bands established in the 70's and 80's. Their choice of clothing and style is alternative deliberately giving them a different look to bands in the same genre as them. The editing used in this video is used to be aesthetically pleasing to viewers. There isn't so much a narrative but instead a lot of different locations created with different props to give the video a very alternative original feel.

Panic! at the disco- I write sins not tragedies



Panic! at the disco are classed as pop rock. Their music videos are always very story based. Its a way of them creating an alternative world that represents them and everything they believe in. This videos use of props and costume represents their alternative style and image. Their lyrics constantly relate back to visuals. Representing the words visually for all viewers attracting many audiences.

Taylor swift- I knew you were trouble



Taylor swift is part of the classic pop genre. Her music videos are usually extended and has a long narrative and tells a story to go with the song. A lot of effects, props and costumes are used to make these almost short film music videos. Which represents Taylor as a very successful singer if she has the readily available equipment and money to make the video. The framing used in this shot is also very classic and professional looking.

Sunday 14 June 2015

1- Textual analysis of 'Papa don't preach'

Papa don't preach was an iconic video created for Madonna in 1986. Madonna's videos pushed for independence and individuality of both genders, which was revolutionary for people of the time and currently.



Firstly, the lyrics in the song present emotions of a young adult being thrown into the complications of motherhood but also the changing in independence. It represents the freedom that comes with growing up as well as the difficult choices that are made. The lyrics represent feelings of uncertainty, which could also relate to the quick paced editing. The video and words could present the difficulty of growing up and she is using her forum to put forward the idea of independence in young people and to not always listen to someone else if its your happiness that depends on it. "may be young at heart but I know what I'm saying".

Secondly, the use of editing is very interesting in this music video. They decided to use quick cuts and a fast paced montage, The violins are used to create tempo between the sharply cut scenes. Flashes of different locations and people are used to represent the place and time but also different conventions in terms of lifestyle for people of the era. The tempo of the music and editing could represent the free will of unconditional young love portrayed in the form of Madonna. The montage of clips and locations represents a passing of time and how the relationships presented in the video developed and changed during the process of experiencing everything for the first time from being a young child to the independence of being a young adult.


Madonnas' image is crucial to her career. From when she first began in the music industry her performance and stage presence was a huge part of the deal for her. Her pixie cut styled blonde hair and dramatic make up became an iconic look for her. As a singer she's very versatile, she influences so many people in so many different ways with her constant defiance of categorisation. Her choice in clothing and controversial music subject matter continued to empower women and contribute towards leading equality in the right direction. Also in this music video they decided to employ an incredibly well known actor of the time, Danny Aiello creating intertextuality which encourages people of different audiences to watch the video.



The camera work used in this video is varied through out. They decided to use close ups of Madonna to present her beauty and iconic looks to attract attention from viewers everywhere. Maybe they decided to use her feminine looks to allure audiences?

Wednesday 10 June 2015

A2 portfolio!

Recently we have started our A2 project of recreating a music video. We have been brain storming and exploring the creative ideas behind the presentation of narrative and lyrics and visuals. We have been looking at different genres of music and looking at the mise-en scene used to portray the characteristics of the genre.


Here are a few genres that I grew up around and that stuck with me through developing my tastes visually and sonically.
 
The Marilyn culture
 
Pop culture
EVE and Gwen Stefani have always been a favourite of mine. From being a young girl Gwen Stefani was one of the popstars I always wanted to be and when growing up experimented with the style that is typical of Stefani. The record label always presented her as a charming but characterised female who was culturally educated and had incredible bleached hair and red lips. It was an iconic look of the 2000's.
 
 
I was influenced by many female artists of the noughties, such as Britney Spears, Fergie, Christina Aguilera. Firstly because I loved the music but secondly because they were presented as fierce beautiful women and the blondes of the century influenced my look and attitude towards life massively.
 
Retreating to the 70's
 BLONDIE
                                                    
                                                                    Debbie Harry







                                                                                               

 Debbie Harry is a style and music icon. Debbie's look is so iconic that is has been influential to millions. The genre of music appeals to massive audience but Debbie still brought that female appeal to the group as she was an iconic woman of the 70's,80's and still to this day.

LANA LANA LANA
 
Lana del rey could be the most influential artists that I have discovered so far in my life. Her style, her alternative genre of music, her lyrics, her persona. Everything is so appealing and iconic to audiences. I originally heard Lana's song "born to die" on an audio website, so originally I didn't see her look or style. Her music reaches out to audiences, her videos are personalised and original and her look is alternative and iconic. As a woman of this era she continues to inspire and devotes her life to creating incredible visuals, lyrics and style for people everywhere.