Wednesday, 17 June 2015

2- Textual analysis on recommended videos

Here are my top five recommended videos from our media class!

Lana Del Rey- Video Games



This genre of music created by Lana del Rey is classed as baroque pop. This music video was created by Lana, as well as 'Carmen'. The footage is clips Lana has collected throughout herself as well as archived vintage footage that represented a part of her. There is a lot of intertextual references used in this video. A lot of footage from old cartoons and music are used to represent her. The artist has now started to develop her look and style. Her whole aesthetic is presented as very classic Hollywood. The lyrics "heaven is a place on earth with you." is a clear representation that everything involved in this video is heavenly and personal to her.

Lady Gaga- Marry the night



Lady Gaga is classed as the pop genre,  one of the most well known and critically acclaimed artist uses her music videos to create a narrative and to explore her wildest fantasies. She uses a range of imagery to represent herself. Costumes and make up is a massive part of her on stage presence and performance in her music videos. She quite often has dramatic costumes and extravagant make up representing her many different natures and personality traits. She is so versatile in everything she does and her performances are memorable. She uses alternative narratives and choreography to attract viewers. In this video she also included a range of locations and paid tribute to the music video "thriller" by Michael Jackson.


Vampire weekend- A-Punk



Vampire weekend are part of the indie rock persuasion convention. Everything they do and how they represent themselves is intended to give them the image of bands established in the 70's and 80's. Their choice of clothing and style is alternative deliberately giving them a different look to bands in the same genre as them. The editing used in this video is used to be aesthetically pleasing to viewers. There isn't so much a narrative but instead a lot of different locations created with different props to give the video a very alternative original feel.

Panic! at the disco- I write sins not tragedies



Panic! at the disco are classed as pop rock. Their music videos are always very story based. Its a way of them creating an alternative world that represents them and everything they believe in. This videos use of props and costume represents their alternative style and image. Their lyrics constantly relate back to visuals. Representing the words visually for all viewers attracting many audiences.

Taylor swift- I knew you were trouble



Taylor swift is part of the classic pop genre. Her music videos are usually extended and has a long narrative and tells a story to go with the song. A lot of effects, props and costumes are used to make these almost short film music videos. Which represents Taylor as a very successful singer if she has the readily available equipment and money to make the video. The framing used in this shot is also very classic and professional looking.

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